Non Profits & Gen Y
Tuesday, September 8th, 2009We are a generation influenced primarily by peers and friends.
It’s a fact. In a world awash with information we’ve become adept at questioning the messages feed to us by the media so in order to make informed decisions we turn to those we trust and know. Traditional advertising, barely even registers with us.
Instead of watching TV you’ll find us engaged online and on the move. While the odd Facebook ad might generate a click through (relevant to our social profile) in general, unless it’s funny, sexy or otherwise “hot” it probably won’t even measure on our radar.
Unfortunately, the non profit sector is one where these “general” rules can’t be applied because it’s probably not funny, selling sex can be a crime and hot involves sub Sahara living conditions.
Where traditional advertising and marketing don’t apply it becomes even more important to engage Gen Y through peers, friend and the communities in which we interact. Here at Worknow we rate online communities and networking tools as the most effective way to reach and communicate with Gen Y and luckily for us, we’re not the only one’s backing online community.
The approach we recommend involves creating and maintaining a community – a permission asset if you like – that attracts, captures and leaves a legacy of goodwill around the interactions that occur for your brand or organization on a daily basis. Source
Champion of a cause
Time Trade is a tool to help empower recipients of charity, by valuing their experiences as a means to help others – to provide recognition for the Champions of a cause. As you can watch below, empowering champions is a common theme in of Youth Marketing for Non Profits
If you’d like to hear more about how Non Profits can engage with Gen Y we are holding a workshop at the biennial New Zealand National Volunteering Conference on the 28 – 29 October 2009 in Wellington Town Hall. For more information on this years conference check out the Volunteering New Zealand Website Our abstract aligns with the one of two conference themes:
Volunteering Tomorrow: New Opportunities – new ways for volunteering
And will incorporate concepts on:-
* Generational diversity
* Volunteering in community development
* New and interesting ways of doing volunteering
