We are a generation influenced primarily by peers and friends.
It’s a fact. In a world awash with information we’ve become adept at questioning the messages feed to us by the media so in order to make informed decisions we turn to those we trust and know. Traditional advertising, barely even registers with us.
Instead of watching TV you’ll find us engaged online and on the move. While the odd Facebook ad might generate a click through (relevant to our social profile) in general, unless it’s funny, sexy or otherwise “hot” it probably won’t even measure on our radar.
Unfortunately, the non profit sector is one where these “general” rules can’t be applied because it’s probably not funny, selling sex can be a crime and hot involves sub Sahara living conditions.
Where traditional advertising and marketing don’t apply it becomes even more important to engage Gen Y through peers, friend and the communities in which we interact. Here at Worknow we rate online communities and networking tools as the most effective way to reach and communicate with Gen Y and luckily for us, we’re not the only one’s backing online community.
The approach we recommend involves creating and maintaining a community – a permission asset if you like – that attracts, captures and leaves a legacy of goodwill around the interactions that occur for your brand or organization on a daily basis. Source
Champion of a cause
Time Trade is a tool to help empower recipients of charity, by valuing their experiences as a means to help others – to provide recognition for the Champions of a cause. As you can watch below, empowering champions is a common theme in of Youth Marketing for Non Profits
If you’d like to hear more about how Non Profits can engage with Gen Y we are holding a workshop at the biennial New Zealand National Volunteering Conference on the 28 – 29 October 2009 in Wellington Town Hall. For more information on this years conference check out the Volunteering New Zealand Website Our abstract aligns with the one of two conference themes:
Volunteering Tomorrow: New Opportunities – new ways for volunteering
And will incorporate concepts on:-
* Generational diversity
* Volunteering in community development
* New and interesting ways of doing volunteering
Reciprocity is integral in Time Trade but it’s a pretty simple philosophy akin to the ever popular concepts of Karma or the “Golden Rule” of : do unto others as you would have them do unto you.
At the most basic level it’s about giving and helping others without the expectation of receiving anything in return.Yet, reciprocity also describes the sense of “obligation” we often feel to return in kind the gifts or favours we receive from people.
“Reciprocity obliges a recipient of service to contribute…[while] free services can send an uninteded message: if you have no money, you have nothing I need, want, or value” Edgar Cahn
While it’s not always so easy to match favour for favour, gift for gift, dollar for dollar, under a system of Time Trade, we are all capable of matching one hour of time with one hour of time. Cahn, the inventor of Time Banking aka Time Trade, also talks about reciprocity as a tool that can:-
empower those we help
reinforce self esteem
bridge the gulf between market ($) and non market ($0) activities
generate greater generosity
Our Time Trade system is based around communities of people that are willing to support, collaborate and work with each other.
Time Trade is much more than simply a means to motivate, recognise or reward peoples contribution. In an world still dominted by the monetary market ($ valuations) Time Trade establishes a very important, universal measure of the value we contribute to our society. A measure of the trust and love, caring and community that we build each day by helping others and causes greater than ourselves.
By exchanging time credits with others in exchange for their time and talents – i.e. music, craft or companionship – the circle of giving grows ever larger helping to build stronger communities through reciprocity.
1. Time Trade is specifically for the exchange of services
This means you trade in time and talent only; not goods or products. Here’s a couple of questions that might help you build your Time Trade profile
What three things do you think you do best?
What are your talents and skills
Are there any talents or skills you’d like to teach?
Are there any skills you’d like to learn?
What are your interests? Could you share your interest with others?
If you could do your dream job what would you do?
What could you volunteer to do or learn that would put you one step closer to that dream job?
We are all gifted with talents that are of value in a Time Trade community because Time Trade recognises that our life experiences, our knowledge, everything we are – from what we know to what we don’t know – creates value with which to help others.
2.One Hour Time = One Hour Time “Credit”
Here is a list of some of the kinds of services that members can exchange. Education
If asked “what did you want to be when you were a kid?”, I know the answer is – to help people. While I’m not alone in aspiring to help others am I just trying to compensate for my failings? or feel better about myself? Am I really just trying to help myself?
With time trade one’s own motivation to help others comes second. It’s about putting the needs of others before yourself by focusing less on the need to be needed – who can I help?, how can I help? – and more on outcomes that can only be secured by enlisting the time and talents of those we are trying to help – how can this persons talents, skills and time help others?
“…If we want to fulfill our own commitments to make a difference in the lives of others, we need to find a way to use our ability to unleash the capacity of the person we are helping…” Edgar Cahn
People are Assets
Every single person is gifted with talents that are of value in a Time Trade community.
“…it recognises the whole person, that your life experiences, your knowledge, is an asset – everything you are, what you know and what you don’t is valuable…”
For organisations with networks of people that they already help there’s the potential to vastly expand the work accomplished by employing the time and talents of the people they help. This in turn empowers the recipients and moves them away from dependence and potential helplessness towards a sense of contributing value to one’s own community.
For example enlisting university alumni to mentor upcoming graduates about work life and career paths and those graduates, in turn, tutoring fellow students who in turn help volunteer in their community, and build valuable work skills.
“…We have to find news ways, or very old ways, of putting people to use doing things for each other…finding ways for people who don’t think they have skills to discover their own strengths…” Edgar Cahn
Time Trade is simply about spending an hour doing something for somebody in your community.
In recognition for your contribution you receive one Time Credit which you can then gift or trade, with other members of the community, in exchange for their talent and time. It’s a simple idea, but it has powerful ripple effects in building community connections.
Here at Worknow we are building an online system to automate the transfer of time credits between Community Members. Our Time Trade system comes online August 2009 please register your interest today.
The concept of Time Trade is a social change movement active in 22 countries and across six continents.
It began in the 1980’s ,invented by Edgar Cahn, a former legal advisor to Robert Kennedy, as a way to make up for the cutback of social services. While each time bank may state a different focus the system of trade is facilitated in order to help communities meet unmet needs with untapped resources.
“…To develop a sustainable community centered and supported network that will utilise available and untapped assets through a complimentary economy. Our ultimate goal is to help to bring about meaningful social change for the betterment of humanity…”
The following examples are the mission statements of various time banks as listed in the international Time Bank Community Directory
Time Trade is about Helping Others
Bringing People Together to Help Each Other
To provide access to services and high quality volunteer opportunities by serving our community with passion and commitment.
To support and expand our volunteer programs
Time Trade is about strengthening communities
To build a stronger, more unified community which supports, includes and honors persons of all ages, abilities, and backgrounds.
Building a stronger community one hour at a time.
To strengthen friendships, families, neighborhoods and communities.
Time Trade is about connecting communities
Working together as a sustainable community of families to nurture quality time, talent and fun
To nurture, inspire, and motivate the building of a network of neighbors to come together to create a sharing and caring community.
To connect diverse neighborhoods, service organizations, food producers, businesses, and individuals in ways that promote resource exchange, cooperation, and community-building while increasing access to local services and goods.
Time Trade encompasses both broad and specific goals
To help mobilize social capital to fight poverty and build community in Lewis County.
To meet unmet needs of home schoolers with untapped resources.
To assist the senior and youth population in relationship building and tapping into valuable resources
Time Trade is about Respect Recognition and Empowering People
To invite all people in the community to join in a supportive, reciprocal network where all members are respected and valued for their time and talents, through the sharing of our needs and gifts.
To Empower the Disenfranchised and to do this with Compassion!
Time Trade is about awareness of alternatives
To experiment with innovative approaches to social welfare
By facilitating the exchange of services we redefine how people interact with each other
A network of members sharing their time and skills without the need for money.
Time Trade is about resilience
Helping our beautiful small community become closer and more self reliant.
Strengthening local economy in this time of hardship.
Inform the community of resources that will enable the community to become more knowledgeable through the circle of life, resulting in people always needing people.
We facilitate Time Trade as a means of recognition for the work contributed by volunteers in our community.
We hope to encourage more young people to volunteer because we believe volunteer work develops a service orientated work ethic and skills that assist the study to work transition. Some of the skills volunteers can develop include:-
Leadership & team building skills
Relationship building skills
Communication skills
Negotiation skills
Creative thinking skills
Organisation & time management skills
If you know a cause that could benefit from additional volunteer support or wish to volunteer your time and talent please contact us
