Worknow_Aotearoa_NZ

Connecting Government & SME’S

Today’s social networking tools will foster and harness the collective potential of existing communities and distributed work groups by helping us to create, connect and collaborate as project teams, regardless of time or place. They need simply be applied by private business’ in conjunction with government to enhance New Zealand’s productivity.

No longer limited by time or place or disadvantaged by the costs of travel, the concept of using networking tools to facilitate government procurement offers SME’s and dispersed project teams the ability to compete with larger corporations at an unprecedented level.

Job Summit Agenda for Action

The Minister of Commerce, in consultation with Ministers of Finance, Economic Development and State Services are looking to lead the rapid reform government of procurement processes to improve access for small and medium sized enterprises (SME’s). Such reform looks to mirror the actions taken by the Australian government to boost production and jobs.

Nearly $4 billion worth of NSW government goods and services including uniforms, cars and even trains, will have to be sourced from Australian companies in order to boost local production and jobs, in an upcoming budget announcement that has been welcomed by Australian unions.

Maritime Union of New Zealand General Secretary Trevor Hanson says this idea should be adopted immediately in New Zealand.

“We have watched the collapse of LWR recently with the loss of large numbers of jobs – so why are we not insisting that Government requirements for uniforms and clothing go through this and other local companies?” Source

At Worknow we support the move by government to reform the procurement process and are developing an online marketplace to help SME’s connect with such work opportunities.

Reducing Barriers to Productivity

Social networking tools will play an important role in the future of work organisation by helping us to create, connect and collaborate as project teams, regardless of time or place.

As workers move toward contracting and business’ take the opportunity to outsource work to increase productivity new methods of organising and facilitating work will arise.

Institutional “containment” as we know will cease to exist and with it the barriers to productivity that stalled the growth and development of our people and businesses.

Networking Tools & Platforms

Today’s social media tools and network platforms have created an environment where communication, collaboration and coordination are already in use. They need simply be applied in business to make it quicker and easier to get work done.

No longer limited by time or place or disadvantaged by the costs of travel, the concept of using networking tools to facilitate projects begins a paradigm shift in the way we think about and accomplish work.

IT and business technology will take center stage in the post-recession economy. The crisis…will sweep away organizations that do not grasp the importance of and utilize social network technologies.

Innovation will be defined by networks, [collaborating to] work with partners or competitors or customers using social technologies. George Colony, CEO of Forrester.

The way we work is changing and with it comes a shift in power, away from the corporate hierarchy that directed and controlled productivity in the past towards the innovative, more flexible contract workers that are ready and able to work, as needed.

Connect & Collaborate with Worknow

Networking tools and platforms give individual contractors and dispersed project teams the ability to compete with institutions at an unprecedented level. At Worknow we support this more flexible, entrepreneurial work ethic and are here to help contractors find, connect and collaborate on project work opportunities..

Innovation in a recession

The UK is heralding the flexibility & creativity, for which contractors are known, as the potential savior of UK economy.

UK organisations start to appreciate the benefits of a flexible contractor workforce, and …the positive impact interim executives and IT contractors are having in achieving technology innovation within large organisations, despite reduced budgets.

“The UK workforce has demonstrated unprecedented flexibility during this recession,” comments Keep Britain Working founder James Reed, “allowing organisations to explore a whole range of cost-cutting responses, other than relying solely on redundancies.”

The benefits of outsourcing and contract work are also being recognised here in Aotearoa as 63% of White-collar New Zealander’s look to sacrifice the security of nine-to-five salaries in order to head out on their own as private contractors.

As companies continue to let staff go and struggle to contain costs in the face of falling profitability both workers and employers are beginning to recognise that full-time permanent employment is not necessarily the most effective or efficient way to get work done.

The Benefits of Outsourcing Projects & Contract Work

By outsourcing work to private contractors businesses can get work done and maintain productivity while minimising payroll expense. While “employment” may by comparison seem safer, more secure, working as a private contractor also promises better pay and the flexibility to live a more balanced, family orientated lifestyle.

Future Models of Flexible Work

At Worknow we support a more entrepreneurial work ethic and are developing ways to help people find and connect with project contract work opportunities.

Integrity of Communication

I came to odds once, with a baby boomer manager, who directed me to “spin” some benefits in a communication to  potential clients that I had been working with.

“It’s marketing 101,” she insisted, when I defended my copy as being honest and direct. There were no benefits for the client that I could fathom and when I raised this point she urged that I had best “learn how to spin” marketing copy.

“So you want me to learn to lie,” I thought.

In response I told her that I valued open, honest communication and while I was happy for my draft to be altered, I would not put my name to a communication that I did not support or believe.

Now, we both cared about the project but that I did not “comply” with her direction was solely a values based decision. I did not want to comprise my being open and honest  to learn how to “spin”  invented benefits for our clients.

I perhaps naively thought such values would be respected but as time showed,  she saw me as creating barriers to getting work done rather than being a person of integrity.

Baby Boomer vs Generation Y

In retrospect it is very clear that our generational differences, Baby Boomer vs Gen Y were at the root of our conflict:

[Gen Y are] are less afraid to confront and discuss issues with their peers and their superiors.

And how does this freedom and authenticity translate into the business world? It doesn’t.

It would crush the carefully constructed hierarchical structure to pieces. It’s a strange and obscure network of relationships that determines the real power in businesses.

If everything is said candidly and openly, this network loses its function. People lose their power. Read Source

Gen Y’s need for Authenticity

Because Gen Y want to feel that we work to contribute to something meaningful in this instance the idea of  inventing the truth,  a.k.a lying, was in stark contrast to my personal need for authenticity yet to my manager it was a learned and acceptable way to convey one’s point.

• For me, voicing my personal values, was part of being true to myself  but perhaps my manager considered it  insubordinate and a threat to her authority.
• For my generation (and other people)  working together  involves connecting and collaborating but many of the old school still adhere to the hierarchical methods of directing and controlling which were once the status quo.
• Consequently, to challenge my managers perspective, and assumed authority to direct my “compliance” was to risk my position within the heirarchy.

However, what must be understood about Gen Y is that our need for authenticity is a much stronger driving force than the false sense of security promoted by “employment”.

We are a generation willing to take risks, for ourselves and the things we believe in, which is a symptom of our stronger entrepreneurial tendencies.

Gen Y Perspective

While I am not exactly objective about the scenario related here it is simply a means to discuss what I see as the generational mindset difference between “manager employee” relationships of the past and the more entrepreneurial, collaborative teams of our future.

To qualify my point of view, I recognise that in some industries “employment” will always remain the most effective form of getting work done, retail for instance.

But I believe it is time to recognise that many forms of work in our knowledge economy  – web development, design and many creative tasks – need no longer operate as a manager employee relationship.

Indeed, contract outsourcing this type of work will increase productivity and save companies time and money by facilitating a more flexible, motivating work environment for people with specialised talent and skill.

Contract Work New Zealand

New Zealand’s workforce is showing our ability to adapt and do things differently by considering contract work in favour of taking on the lower paid, less fulfilling full-time roles on offer. According to the online survey conducted internationally by recruitment firm Robert Walters:-

White-collar New Zealander’s are preparing to sacrifice the security of nine-to-five salaries to head out on their own as private contractors – in unprecedented numbers.

Nearly two out of three professionals (63 per cent) say they would be happy to take on a contract role, a new survey shows. That is higher than anywhere in the world except in Britain. Read Article NZ Hearld

As companies continue to let staff go and struggle to contain costs in the face of falling profitability both workers and employers are beginning to recognise that full-time permanent employment is not the most effective or efficient way to get work done.

The Benefits of Outsourcing Projects & Contract Work

By outsourcing work to private contractors businesses can get work done and maintain productivity while minimising payroll expense. While employment may offer security of income and contract work is comparatively higher risk, working as a private contractor also promises better pay and the flexibility to live a more balanced, family orientated lifestyle.

Future Models of Flexible Work

At Worknow we support a more entrepreneurial work ethic and are developing ways to help people find and connect with project contract work opportunities.

Part-time, job share and flexible work options offer a solution to increasing our levels of work productivity.

“…In 2006 New Zealand’s level of labour productivity ranked 22nd out of 30 in the OECD – which means that an hour of work generates 30% less income in New Zealand than it does in Australia. It’s no surprise then that the average wage in Australia is about a third higher. If we want good jobs and higher incomes we have to keep a focus on productivity.”John Whitehead, Secretary to the Treasury -  2009 Job Summit

Increasing work productivity

So what do we need to do now to increase productivity and create quality jobs? We need to accept that it it is time to change the way that work is organised. It is time to develop a new perspective on what quality work means and how it is accomplished. To build on our strengths, we need to foster and support a more entrepreneurial approach to creating and finding work.

Changing the Status Quo on Full Time Permanent Jobs with outsourcing and flexible work organisation

Our productivity has fallen because the full-time permanent orientation to work, which we accept as the status quo, hinders our ability to maximise existing skill and talent.

If you know of anyone that has spent time “looking busy” as opposed to actually being busy then you can see that there is scope for increasing our productivity simply by changing the way people work.

Consider outsourcing work. When people are hired to work rather than fill a 40hour per week job role then work productivity increases in direct proportion to the hours spent “working” to earn a living versus “keeping busy” to justify our wage or salary.

Towards a more entrepreneurial work ethic

This type of suggested change has been a long time coming as shown by this statement which was written at the end of  another recession about 15 years ago;-

“…THE END OF THE JOB As a way of organizing work, it is a social artifact that has outlived its usefulness. Its demise confronts everyone with unfamiliar risks — and rich opportunities… The modern world is on the verge of another huge leap in creativity and productivity, but the job is not going to be part of tomorrow’s economic reality.

There still is and will always be enormous amounts of work to do, but it is not going to be contained in the familiar envelopes we call jobs. The conditions that created jobs 200 years ago — mass production and the large organization — are disappearing.

TO AN EXTENT that few people have recognized, our organizational world is no longer a pattern of jobs…In place of jobs, there are part-time and temporary work situations. That change is symptomatic of a deeper change that is subtler but more profound. The deeper change is this:

Today’s organization is rapidly being transformed from a structure built out of jobs into a field of work needing to be done

FORTUNE MAGAZINE September 19, 1994 http://money.cnn.com/magazines/fortune/fortune_archive/1994/09/19/79751/index.htm

What William Bridges noted at the end of the last US recession is even more true today. The full-time permanent employment role in today’s work society is not the most effective of efficient way to get work done.

Yet the acceptance of outsourced, freelance, part-time, job share and flexible work requires a change in culture and mind. Sure you can look to create job share opportunities but if you set them up under the standards of the current regime then they’re destined to achieve mediocre results, at best.

For example, I saw a part-time job advertised on seek recently for a company that I am familiar with. It was actually a job-share role and when I asked my friend, who was to begin sharing her role “how’s the search going for the new admin?” I was not surprised to find that there had been only one? or was that none, no applications for the position. And we both knew why.

The part-time role was advertised with a job description outlining required competencies, responsibilities tasks and “duties as required” in the familiar package of a job description.

Clearly the author had failed to recgnise, as we both did, that no one would want to take on a part-time role that came with full-time job responsibilities and expectations. It is simply assumed, considering the lower financial benefits of part-time work, that these roles will be more flexible, more of a mutually beneficial “agreement to work together” than in the nature of a contractually obligated employee.

The old guard had simply failed to tailor the advertisement to their market and in doing so wasted money, time and perhaps more damagingly indicated that the company was founded on a culture that still adhered to the 80’s organisational work hierarchy, despite effort to appear flexible.

Worknow is designed to promote and connect people with work rather than jobs.

We support a more entrepreneurial mindset and want to encourage people to connect with work in more flexible, effective and affordable ways.

Outsourcing work is a great way to get work done without putting people on your payroll.

The specialist expertise held within the web development industry is a good example of when it is more cost effective to outsource solutions.
In fact finding the right person for the job, outside of your company, will most likely save you time and money but how exactly do you find them?

Finding the right people for the job, the hard way.

The last time I needed web developers I had to

1. Find web developers online, easy.
2. Compare existing portfolios to narrow my search.
3. Send out multiple identical requests for quote.
4. Communicate and deal repeatedly with similar questions to;
5. Enable a closer comparison of skill, experience and values to;
6. Decide who we would work with or at least further discuss our online development needs.

The process took 10+ hours of time over about 10 working days and provides a common example of how to waste time and money in your business. But there is another option for outsourcing which makes it more time and cost effective to connect with the right people.

Connecting People & Projects

In the USA sites like www.elance.com already  exist to promote and link people and work although in this case we mean work, as in tasks, one off jobs and finite projects rather than careers jobs.

For the freelance contractors that make a living by catering remotely to the business needs of others it is a very cost effective way to find work and earn a living.  In a few simple steps they can showcase their talent and skill, find work, gain experience and get paid for doing what they do best.

And for people in need of say web developers it is a guaranteed way to save time, providing an environment in which to connect, communicate, select and award work to the best person for the job.

Get a head start on your competition and join the Worknow community to post and find work for free when our online work-bid system arrives Winter09.

Outsource work, find jobs and create your own talent profile.

Our bid, buy and feedback process promises to more effectively connect people seeking work now with those who need work done. We are launching our online job bank this winter.